feedback using youtube

Our video was put up on youtube where anyone who is linked to the internet and has the appropriate software can watch it.

youtube is free therefore there can be arguments about copyright infringement, however in this instance youtube is a great way to get feedback on our video.

we had all positive feedback from everyone, and it was a great success.

this is an affective way of promoting the video, and it would be a good idea to put the video up for a short time rather than longer, so as to not allow people to steal it.

feedback session

Questionnaire

Gender?
Male or female17 females / 3 malesAge?17 /18

Would you identify our artist as mainstream or independent
4/20 = independant, 16/20 =mainstream

What genre of music do you think our track is?
jazz/soul/pop

What image do you think our artist represents, e.g bold, beautiful, sexy, independent, innocent?bold/beautiful/free/strong/sexy

Do you think any aspects of the music video mirrors the genre of the track
quick movemets/black singer/colourful and jazzy/

What was your favourite scene or section from the video.
animations/the merged scenes or animated teddy to real teddy/4 images scrolling across the screen in 4 colours/general fun scenes

What did you like about the video? What pleasures did you receive
the 'home mode' images/surprised at the end/made me want to cry from sweetness, the heart ache

did it invoke any emotions at any time, e.g happiness, sadness, the need to get up and dance?happiness and then sudden sadness

What could we do to improve it?
have more flash backs or other scenes in the instrumental/ lip synching at points/make the feathering less/ the writing could be clearer

Would you listen to the song or watch the video again?
yes absolutely/one boy said NO

Would you buy the video or music??
15/20=yes 5/20 =no (not my type of music)

Do you think that after watching this video you would donate any money to the NSPCC?
yes/ if i had money....then yes/ just like watching a real advert/ one of the boys said NO!!

Our music video

example of final story board

The final story board page 1 (the very opening)
depicts the introduction to the artist, the name of the artist and the track name.
it is a very important part of the music video, because it has to immediatly hook the audiences so as they continue to watch the video.

music video directors

cosmic girl- jamiroquai

Jonathan Glazer was born in 1966 in the city of London, in his lifetime he has directed of films, commercials and music videos. he is very well know for his originality and individual ideas.
After studying theatre design at Nottingham Trent University he started out directing career by going into theatre and making film and television trailers. this includes award-winning work for the BBC.

In 1993 he wrote and directed three short films of his own "Mad", "Pool" and "Commission", and joined Academy Commercials. He has directed a well known campaigns for Guinness (Swimblack and Surfer) and Stella Artois(Devils Island).

Since the mid-1990s he has directed a number of music videos, and was named MTV Director of the Year 1997.
Glazer's well known feature film was the critically acclaimed Sexy Beasts (2000). He co-wrote his second film Birth (2004), starring Nicole Kidman.

His work has always baffled audiences, such as in 'Virtual Insanity' by Jamiroquai where the floor under the artist seems to move, and he is pulled along with it. some argued that they thought that all the pieces of furniture and the artist where super imposed onto the background, or that the floor was moving. in fact these assumptions are wrong and the wonderful idea is actually that the walls and ceiling are not stuck to the floor and is actually moving around instead of the floor. this genius shows in most of his videos.

virtual insanity-jamiroquai

his music videos:

Karmacoma by Massive Attack (1995)
The Universal by Blur (1995)
Street Spirit (Fade Out) by Radiohead (1996)
Virtual Insanity by Jamiroquai (1996)
Cosmic Girl by Jamiroquai (1997)
Into My Arms by Nick Cave and the Bad Seeds (1997)
Karma Police by Radiohead (1997)
Rabbit in Your Headlights by UNKLE ft. Thom Yorke (1998)
A Song for the Lovers by Richard Ashcroft (2000)
Live with Me by Massive Attack (2006)

Chris Cunningham (a.k.a Chris Halls) is an acclaimed English music video film director and video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk.

Cunningham has had close ties to 'Warp Records' since his first production for Autechre. His infamous video for Aphex Twin's "Come to Daddy" is perhaps his most well known. His video for Björk's "All Is Full of Love" won multiple awards, including an MTV music video award for Breakthrough Video and was nominated for a Grammy for Best Short Form Music Video.

Come to Daddy is both disturbing and artistically brilliant. it literally pulls you into another dimension and only through its strange and utterly insane ideas could it have achieved this. a skinny grotesque figure with translucent skin pulls itself 0ut of a TV and scares an old lady! to be such a visionary, one has to question their sanity.

"Another Day" (1996) video for Lodestar
"Back With The Killer Again" (1996) video for The Auteurs
"Light Aircraft On Fire" (1996) video for The Auteurs
"Second Bad Vilbel" (1996) video for Autechre
"36 Degrees" (1996) video for Placebo
"Personally" (1997) video for 12 Rounds
"Something To Say" (1997) video for Jocasta
"Tranquillizr" (1997) video for Geneva
"Jesus Coming In For The Kill" (1997) video for Life's Addiction
"The Next Big Thing" (1997) video for Jesus Jones
"No More Talk" (1997) video for Dubstar
"Come To Daddy" (1997) video for Aphex Twin
"Only You" (1998) video for Portishead
"Frozen" (1998) video for Madonna
"Come On My Selector" (1998) video for Squarepusher
"All Is Full of Love" (1999) video for Björk
"Windowlicker" (1999) video for Aphex Twin
"Afrika Shox" (1999) video for Leftfield and Afrika Bambaataa
"Flex" (2000), using "Flex" by Aphex Twin
"Monkey Drummer" (2001), using "Mt Saint Michel + Saint Michaels mount" from Aphex Twin's album Drukqs
"Rubber Johnny" (2005), using "Afx237 V7" from Aphex Twin's album Drukqs
"Sheena Is A Parasite" (2006), video for The Horrors
"Aparatus" (2006), using "Vordhosbn" from Aphex Twin's album Drukqs
"Nannou" (2007), using "Nannou" from Aphex Twin's single Windowlicker

come to Daddy-aphex twins

Independent record label

Wikipedia definition - An independent record label (or indie record label) is a record label operating without the funding of or outside the organizations of the major record labels.

The most well known aspect of a 'major' record label is that these record labels own its own ‘distribution channel’ whereas ‘independent record label’ do not. Independent record labels who indorse successful performing artist, occasionally sign dual-release agreements, distribution agreements, and other arrangements with major record labels. This is how independent labels are usually discovered and usually most independent labels are run by some aspect of the major record labels.

Independent record labels are not insignificant as some have come to believe. They make up the fundamental grounding that lifts the major labels into the spot light. How do we know what big is, if there is no small to compare it to? Independent labeling has been around since record began; the 1960s and 1980s are regarded as have been particularly successful periods for independent labels.

Vicious Kitten Records was an independent record label based in Canberra, Australai. The label developed a reputation for releasing artists directly related to, or inspired by Johnny thunders. The label owner was Colin Grey who has previously co-edited Vicious Kitten Fanzine.
This record label existed from 1999 to 2002 and was fuelled on a love of guitar and released recordings by artists such as:

• Sheek the Shayk (ex-Psychotic Turnbuckles),
• The Kevin K Band
• Freddy Lynxx
• Nikki Sudden
• Rick Blaze & The Ballbusters,
• The Golden Arms.

In 2000, Vicious Kitten Records also released a compilation album titled 'Rock n Roll War' which featured artists such as

• The Dictators,
• Sylvain Sylvain (New York Dolls),
• Deniz Tek (Radio Birdman),
• Jeff Dahl,
• Peter Wells
• The Hitmen.

A second volume of 'Rock n Roll War' was released in 2002 on the Vicious Kitten USA Label - which was the American equivalent in collaboration with the label and was operated by Rick Blaze in Boston. The label was liquidated and bought out by laughibng Outlaw Records in Sydney in 2002.

myspace promotion

Myspace was originally an interactive website that allowed people to talk and message each other easier. However recently bands and artist have used its recourses to create a name and band identity for themselves, which promotes who they are and what they do to the world. Slowly bands are becoming famous and are even scouted because of the increasing popularity and fan attention.
Anyone can promote themselves through myspace, both niche and mainstream. Audiences have full access to any information they want to know, and the band is free to put up anything about their genre, band identity or music they want.
You can listen to all of their songs or tracks that they wish to put on and allows audiences to download favourites for a small price (if requested). This all helps to promote the artist.
Also able to be uploaded is information such as:

• New shows


• Next gig
  
• New albums or singles
  
• Links to other websites


• And, what’s happening with the band

In a way myspace music is no different in normal myspace interaction, however the friends you make and talk to could be people who are willing to fund your artist or buy the product.